Hiring an SEO content writer should be simple.
But for most companies, it gets messy fast.
Your search usually starts in the same few places: freelance marketplaces, referrals, portfolio pages, and rate cards. Before long, you’re comparing writers who charge $100, $500, and $1,500 for what sounds like the same promise: content that ranks.
The real problem usually shows up after you hire.
Maybe the draft is generic. Or the writer does not understand your product. Or the examples feel thin. The content might bring traffic, but not the kind of traffic that turns into leads, signups, or demos.
In many cases, that happens because the writer was evaluated on the wrong things.
This guide will help you find SEO content writers who bring more than keywords to the table. You’ll see who they are, what they specialize in, and how to decide which writer is right for your goals.
Quick picks: The SEO content writer to hire based on what you need
- Brinda Gulati for SaaS and ecommerce content with a strong editorial voice.
- Nathan Ojaokomo for bottom-funnel SEO content and content refreshes for B2B SaaS companies.
- Lizzie Davey for SaaS and ecommerce content across blog posts, ebooks, landing pages, and BOFU assets.
- Ayomide Joseph for B2B SaaS content, especially in cybersecurity, MarTech, and technical categories.
- Juliet John for B2B SaaS SEO content, website copy, and content refreshes.
- Tamilore Sonaike for expert-led B2B content built from interviews, SME insight, and original thinking.
- Kat Boogaard for long-form content around careers, productivity, freelancing, and the world of work.
How I evaluated the writers on this list
To choose the writers on this list, I looked beyond polished portfolio samples.
Why? The published piece you see on a company blog is not always the writer’s first draft.
It may have gone through an editor, a content manager, a subject matter expert, and several rounds of revisions before going live.
So instead of judging only by finished work, this list considers a few deeper signals:
- Specialization: Does the writer focus on a clear niche, industry, or content type?
- SEO knowledge: Do they understand search intent, structure, on-page optimization, and content performance?
- Research process: Do they rely only on SERP summaries, or can they bring in interviews, product research, original examples, and expert insight?
- Business relevance: Do they think only about traffic, or do they understand signups, leads, demos, pipeline, and customer acquisition?
- Portfolio quality: Have they written for credible brands or produced strong examples in their niche?
- Fit: What kind of company would benefit most from hiring them?
The goal is not to say one writer is universally “the best.” The best SEO content writer depends on what you need.
A SaaS company trying to rank for comparison keywords needs a different writer from an ecommerce brand building buying guides. A founder-led startup needs a different writer from an enterprise content team with strict editorial workflows.
Get the point?
What most companies get wrong when hiring SEO content writers
The first mistake companies make is looking for the cheapest writer they can find.
I understand budget constraints. Every team has one. But there’s usually a minimum threshold for good content.
If you expect strategic, well-researched, product-aware content for $100 per article, you’ll probably get content that matches the price.
This is why hiring from race-to-the-bottom marketplaces can backfire. The issue is not that good writers never use those platforms. Some do. The problem is that many buyers filter primarily by price, then wonder why the content feels generic, thin, or unusable.
The second mistake is judging writers only by published samples.
A sample tells you what the writer has worked on, but it doesn’t always tell you how they think.
Ask about their process. Do they interview subject matter experts? Do they use the product? Do they understand the customer? Can they explain why they structured the piece the way they did?
The third mistake is hiring based on popularity.
A strong personal brand can be a useful signal, but it is not the same as writing ability. Some excellent writers are loud online. Others are in the backroom doing great work without posting every day.
The fourth mistake is hiring generalists when you need specialists.
If you run a B2B SaaS company, you probably need someone who understands SaaS buying journeys, product-led content, bottom-funnel keywords, and how to write for sophisticated buyers. A general SEO writer may be fine for simple topics, but specialist content usually needs specialist context.
Best SEO content writers at a glance
| Writer | Best for | Specialty | Pricing |
| Brinda Gulati | SaaS and ecommerce brands | SaaS blogs, editorial content, storytelling | Available on request |
| Nathan Ojaokomo | B2B SaaS teams | Bottom-funnel SEO content, product-led content, and AI search visibility | From $800/article |
| Lizzie Davey | SaaS and ecommerce companies | Long-form content, ebooks, landing pages, BOFU content | From $800 + VAT |
| Ayomide Joseph | Cybersecurity and MarTech SaaS brands | B2B SaaS content, product-led content, content strategy | Available on request |
| Juliet John | B2B SaaS brands | SEO content, website copy, and content refreshes | Available on request |
| Tamilore Sonaike | B2B SaaS and expert-led brands | SME-led content, interviews, and authority-building content | Available on request |
| Kat Boogaard | World-of-work software companies | Careers, productivity, freelancing, workplace content | Available on request |
1. Brinda Gulati
Specialty: SaaS and ecommerce content
Known for/Bylines: Wordtune, Shopify, Userpilot, Jotform, Whatagraph, The CMO
Best for: SaaS and ecommerce brands that want content with personality, clarity, and strong editorial taste
Brinda Gulati is a freelance SaaS and ecommerce content writer and editor with a strong mix of content marketing experience and creative writing background.
That mix helps her write SEO content that feels more human than the usual keyword-led blog post.
A lot of SEO content technically answers the keyword, but still feels flat. Brinda’s work is a good fit for brands that want useful content that does not sound like every other article on the SERP.
She is especially relevant for teams that care about voice, storytelling, and reader experience. If your content already ranks but feels forgettable, or if you need a writer who can make dry topics feel more human, Brinda is worth considering.
Pricing: Available on request.
Why Brinda might be a good fit: She brings a strong editorial voice to SaaS and ecommerce topics, making her a good option for teams that want SEO content with more personality than the usual keyword-driven blog post.
2. Nathan Ojaokomo
Specialty: Bottom-funnel SEO content for B2B SaaS
Known for/Bylines: HubSpot, Zapier, Vimeo, CoSchedule, Softr, Sinch
Best for: B2B SaaS companies that want content tied to search visibility, AI citations, and pipeline
Nathan Ojaokomo (that’s me 👋🏽) is a freelance B2B SaaS content writer specializing in bottom-funnel SEO, product-led content, and content refreshes.
He is a strong fit for content teams that already know SEO matters but need a senior writer who can turn strategy into publish-ready content without heavy editing.
The main advantage of hiring a BOFU-focused writer is that they understand the difference between traffic and buying intent. It is not enough for an article to rank. The article also has to help the reader evaluate options, understand tradeoffs, and move closer to a decision.
Nathan’s process combines SERP research, product understanding (sometimes, testing), buyer intent, and SEO/AEO optimization. So instead of creating generic content that only targets traffic, he focuses on content that connects search visibility to business outcomes.
Pricing: From $800/article.
Why Nathan might be a good fit: He is best suited for B2B SaaS teams that want content built around revenue-relevant keywords, not just top-of-funnel traffic.
3. Lizzie Davey
Specialty: SaaS and ecommerce content
Known for/Bylines: Shopify, CoSchedule, Hotjar, and other SaaS and ecommerce brands
Best for: SaaS and ecommerce brands that need long-form content, ebooks, landing pages, and BOFU assets
Lizzie Davey is an award-winning freelance SaaS and ecommerce writer who creates data-driven, actionable content for SaaS brands, ecommerce businesses, and marketing companies.
She is a good fit for teams that need a flexible writer who can support a range of content formats. That includes blog posts, ebooks, landing pages, tutorials, comparison content, and other conversion-focused assets.
Lizzie’s positioning is especially useful for companies that want content that feels practical rather than theoretical. If your brand needs examples, clear takeaways, and content that addresses real customer problems, she is a strong option.
She also has a dedicated BOFU content offering, which makes her relevant for teams building content around product education, comparison, and conversion.
Pricing: From $800 + VAT.
Why Lizzie might be a good fit: She is a strong choice for SaaS and ecommerce companies that need content across multiple formats, especially long-form and conversion-focused assets.
4. Ayomide Joseph
Specialty: B2B SaaS content, especially cybersecurity and MarTech
Known for/Bylines: Aura, Nutshell, HockeyStack, Edgemesh, and other SaaS brands
Best for: B2B SaaS companies that need strategic content with product and customer context
Ayomide Joseph is a B2B SaaS content writer and strategist with a focus on cybersecurity, MarTech, and technical SaaS topics.
He is a good fit for companies that need more than a writer who can summarize search results. His positioning leans toward strategic content that helps SaaS brands attract the right audience, explain complex products, and move readers closer to becoming users or customers.
His skills are especially valuable in categories where the product is not immediately easy to understand.
Cybersecurity, analytics, attribution, and MarTech often require more context than a generalist writer can provide. The writer needs to understand the buyer’s problem, the product’s role, and the language customers already use.
Pricing: Available on request.
Why Ayomide might be a good fit: He is a strong option for SaaS companies in technical or competitive categories where content needs to be clear, strategic, and grounded in product understanding.
5. Juliet John
Specialty: B2B SaaS SEO content
Known for/Bylines: Zapier, InLinks, Sprout Social, Jotform, Close CRM, Copy.ai
Best for: B2B SaaS brands that want user-first SEO content, website copy, and content refreshes
Juliet John is a B2B SaaS content writer and strategist who helps software companies create authoritative, user-first content that ranks and supports business goals.
She is a good fit for teams that want SEO content that does not read like an academic paper or a keyword-stuffed blog post. Her positioning focuses on clear, conversational content that solves customer problems while supporting organic performance.
Juliet also offers content refreshes, which makes her relevant for teams with underperforming articles that need better examples, stronger structure, updated data, or clearer alignment with search intent.
This is important because many SaaS companies already have a large content library. They do not always need to publish more. Sometimes, they need to improve what already exists.
Pricing: Available on request.
Why Juliet might be a good fit: She is a strong choice for B2B SaaS companies that want clear, helpful SEO content and refreshes that improve both reader experience and search performance.
6. Tamilore Sonaike
Specialty: Expert-led content for B2B SaaS
Known for/Bylines: Pilot, PartnerStack, Mouseflow, Bessemer Venture Partners
Best for: B2B companies that want content built from interviews, internal expertise, and original insight
Tamilore Sonaike is a freelance writer and strategist who creates expert-led content for B2B companies.
She is a good fit for teams tired of generic content and who want articles built on actual expertise. That could mean interviewing founders, engineers, marketers, product leaders, or customers to turn lived experience into content that feels credible and useful.
This is becoming more important as AI makes generic content easier to produce. If a writer’s process is only “look at the top 10 results and rewrite them,” the finished piece will struggle to stand out.
Expert-led content gives brands a stronger point of view and more original material to work with.
Pricing: Available on request.
Why Tamilore might be a good fit: She is a strong option for B2B SaaS teams that want thoughtful, interview-driven content with more personality and credibility than standard SEO posts.
7. Kat Boogaard
Specialty: Long-form content about careers, productivity, freelancing, and the world of work
Known for/Bylines: The Muse, Atlassian, Trello, QuickBooks, Loom, Hubstaff
Best for: Software companies in HR, productivity, collaboration, careers, and the workplace space
Kat Boogaard is a freelance writer with more than a decade of experience writing long-form content, especially around careers, self-development, freelancing, productivity, and the world of work.
She is a strong fit for software companies whose products are closely tied to how people work. That includes HR platforms, collaboration tools, project management tools, productivity software, recruiting platforms, and companies selling to teams or professionals.
Kat’s strength is not just SEO. It is clarity, reliability, and approachable writing. For brands in these categories, clarity and reliability are not nice-to-haves. They shape how potential customers experience the brand before they ever talk to sales or try the product.
She may not be the best fit if you need highly technical SaaS BOFU content. But if your company sells into workplace, career, productivity, or freelancer audiences, she is one of the clearest fits on this list.
Pricing: Available on request.
Why Kat might be a good fit: She is best suited for software companies that need polished long-form content around work, careers, productivity, and professional development.
What can you expect to pay when hiring an SEO content writer?
SEO content writer pricing varies widely because “SEO content” can mean different things.
At the lower end, you may find writers charging $100 to $300 per article. This pricing can work for simple topics, basic summaries, or low-stakes content. But it is rarely enough for content that requires deep product understanding, subject matter expertise, interviews, or strategic positioning.
Mid-level writers often charge between $400 and $800 per article, depending on the niche, research depth, length, and scope.
Specialist writers, especially in B2B SaaS, fintech, cybersecurity, healthcare, and other technical industries, often charge $700 to $1,500+ for long-form articles. Some charge more for bottom-funnel content, comparison pages, product-led pieces, or articles requiring SME interviews.
You might be thinking, “Why don’t I just hire an agency?”
Here’s why.
Agencies usually cost more because you are paying for a wider team. A content agency may include strategy, editing, project management, design, optimization, and reporting.
That can be useful, but it also means the writing itself is bundled into a bigger service.
Instead of asking, “How cheap can I get this article?” The better question is, “What does this article need to achieve?”
A $300 article might summarize what already exists on Google. An $800+ article typically includes product testing, original research, SME interviews, competitive analysis, screenshots, buyer objections, and a stronger conversion angle.
Not every article needs the expensive treatment. But if the page targets a high-intent keyword and could influence demos, signups, trials, or revenue, it usually makes sense to hire someone with deeper expertise.
You are also paying for fewer edits, better judgment, stronger research, and content that is more likely to support business goals.
Questions to ask before hiring an SEO content writer
Before hiring an SEO content writer, do not stop at portfolio samples.
Ask questions that reveal how they think.
- What is your content creation process? A good writer should be able to explain how they research, outline, draft, optimize, and revise. If they cannot explain their process clearly, that is a red flag.
- How do you write if we do not have access to an SME? Not every company has internal experts available for interviews. A strong writer should know how to gather expertise from product research, customer reviews, sales calls, public interviews, communities, competitor analysis, and credible third-party sources.
- How do you use AI in your workflow? AI is not the problem. Lazy use of AI is. You want to know whether the writer uses AI to speed up research and ideation, or whether they rely on it to produce generic drafts with no original insight.
- Can you show examples tied to business outcomes? Ranking is useful, but it is not the only signal. Ask whether their content helped drive signups, demo requests, conversions, AI citations, sales enablement, or organic pipeline.
- How do you approach bottom-funnel content? The answer here is especially important for SaaS companies. A writer who understands BOFU content should know how to handle comparisons, alternatives, product-led use cases, objections, and decision-stage search intent.
A few red flags to watch for: generic samples, no clear niche, no product research, no explanation of process, and a focus on traffic without any discussion of business outcomes.
Should you hire a freelancer, an agency, or a full-time person?
A freelancer makes sense when you need specialist expertise, flexible capacity, and direct access to the person doing the work.
Hiring a freelancer is often the best option for content teams that already have a strategy but need execution.
For example, a Head of Content may already know the topics they want to target but need a senior writer who can turn briefs into publish-ready articles without heavy editing.
An agency makes sense when you need more than writing. If you need strategy, design, editing, reporting, distribution, and project management, an agency may be a better fit. The tradeoff is that agencies usually cost more and may involve more layers of communication.
A full-time writer makes sense when content is a core growth channel, and you have enough ongoing work to justify the salary, onboarding, management, and long-term commitment.
For many growing SaaS teams, the best first move is to hire a specialist freelancer. You get senior execution without the cost or complexity of a full-time hire or agency retainer.
Final thoughts
The best SEO content writer is not always the cheapest option, the loudest voice on LinkedIn, or the person with the most polished portfolio.
It is the writer who makes your job easier and helps you move closer to the outcome you actually care about.
For some teams, that outcome is more organic traffic. For others, it is more demo requests, stronger bottom-funnel coverage, better AI search visibility, or simply fewer rounds of edits before a piece is ready to publish.
So before you hire, look at process, specialization, research depth, product understanding, and business judgment.
That is how you find an SEO content writer who does more than write articles. You find one who helps move the business forward.
And if you’re a B2B SaaS team looking for help with bottom-funnel SEO content, product-led articles, comparison/alternatives posts, or content refreshes, that’s the kind of work I do.
I’m Nathan Ojaokomo, and I help B2B software companies create content that ranks on Google, shows up in AI answers, and supports pipeline.
FAQs
What does an SEO content writer do?
An SEO content writer creates content designed to rank in search engines and help readers solve a specific problem. A good SEO writer should understand search intent, keyword usage, content structure, internal linking, product positioning, and how the article supports business goals.
How much does it cost to hire an SEO content writer?
SEO content writers can charge anywhere from $100 to $1,500+ per article, depending on their experience, niche, research process, and the complexity of the piece. Specialist writers in B2B SaaS, fintech, cybersecurity, and other technical industries usually charge more than generalist writers.
Should I hire a freelance SEO content writer or a content agency?
Hire a freelance SEO content writer if you need specialist execution, direct communication, and flexible capacity. Hire a content agency if you need a wider team for strategy, editing, project management, design, and reporting.
How do I evaluate a freelance SEO content writer?
Ask about their process, research methods, industry experience, use of AI, product understanding, and whether they can show examples tied to business outcomes.
Where can I find good SEO content writers?
You can find SEO content writers through referrals, LinkedIn, writer websites, niche communities, freelance marketplaces, and curated lists like this one. For higher-stakes content, prioritize specialization and process over the lowest available rate.
