Portfolio

Work that speaks
for itself

A selection of B2B SaaS content I've written for brands like Zapier, HubSpot, Vimeo, and more.

5+
Years writing B2B SaaS content
50+
Articles published for top SaaS brands
20+
Happy clients across 3 continents
#1
Rankings for competitive B2B keywords

Case Studies & Original Research

Deep-dive content that turns real data and brand stories into high-authority, link-worthy assets.

Comparison & Alternative Pages

Head-to-head comparisons and tool evaluations that help buyers make informed decisions.

Product Guides & How-To Content

Step-by-step guides and product walkthroughs that help users get the most out of tools and platforms.

Strategic Content & Explainers

Concept breakdowns, strategy pieces, and thought leadership that position companies as experts in their space.

Zapier

Email Personalization: What Is It, How to Do It Right, and Examples to Learn From

Strategy GuideEmail Marketing
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Zapier

What Is Sales Performance? And 5 Ways to Improve It

ExplainerSales
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Vimeo

Maximize Content Exposure with a Video Distribution Strategy That Works (Every Time!)

StrategyVideo Marketing
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Vimeo

What Is a Fireside Chat? Tips for Addressing Your Company

ExplainerInternal Comms
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CoSchedule

Marketing Management Process: 5 Steps To Win Team Approval & Results

Process GuideMarketing Ops
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CoSchedule

How To Write Website Content That Your Audience Wants To Read

Content StrategyCopywriting
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HubSpot

Digital Content Management: How It Works and How Your Team Can Benefit

ExplainerContent Ops
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PayFit

How a Fresh Approach to Payroll Will Help You Work Better with Other Departments

Thought LeadershipHR/Finance
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Listicles & Example Roundups

Curated lists of examples, ideas, and inspiration that help readers find what works in their industry.

HubSpot

25+ Web3 Website Examples to Inspire Yours

ExamplesWeb Design
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HubSpot

31 Night Club Website Design Examples We Love [+ How To Make Your Own]

ExamplesWeb Design
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G2 Learning Hub

15 Great Call to Action Examples That Simply Work

ExamplesCRO
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ConvertFlow

6 Restaurant Landing Page Examples to Help You Get More Reservations & Orders

ExamplesLanding Pages
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ConvertFlow

6 DTC Landing Page Examples to Help Showcase Massive Value & Drive More Revenue Per Customer

ExamplesE-commerce
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ConvertFlow

6 Creative Sales Promotion Popup Examples to Grow Your Lists & Encourage Purchases

ExamplesPopups
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ConvertFlow

6 Fitness Landing Pages For Gyms, Trainers & Health Stores to Copy

ExamplesLanding Pages
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CoSchedule

29 Types Of Marketing Collateral To Effectively Promote Your Brand

ListicleMarketing
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NectarHR

26 Thoughtful Ways To Celebrate Employee Birthdays In 2024 (Even If They're Remote)

ListicleEmployee Engagement
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NectarHR

38 Employee Reward Examples & Ideas For Remote Teams (All Budgets Welcomed)

ListicleHR
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SimpleTexting

How to Thank Customers for Their Reviews + 6 Real-Life Examples to Inspire You

ExamplesCustomer Service
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SimpleTexting

Small Business Saturday: What It Is (Plus 14 Ideas to Boost Sales)

Ideas ListSmall Business
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SEO & Technical Content

Technical guides, optimization strategies, and performance content for developers and marketers.

HubSpot

Website Auditing Tools

Tool RoundupSEO
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HubSpot

Content Optimization Tools Worth the Investment in 2026

Tool ReviewSEO
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HubSpot

A/B Testing Your Website — All The Tips Devs and Marketers Need to Know

Technical GuideCRO
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HubSpot

Image Optimization: Here's How I Used It to Speed Up My Website

TechnicalSite Speed
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HubSpot

What Is Latency & How Do You Improve It?

Technical ExplainerPerformance
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HubSpot

How to Monitor the Uptime of Your Website (+Tools)

Technical GuideSite Monitoring
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HubSpot

Common Screen Sizes for Responsive Design and Why They Matter

TechnicalWeb Design
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CoSchedule

Blog Post SEO Checklist: How to Write SEO-Friendly Blog Posts that Guarantee Traffic

SEO GuideContent Marketing
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CoSchedule

Everything You Should Know About Making YouTube Shorts in 2024

Platform GuideVideo SEO
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Vimeo

The 16 Best Zoom Integrations in the Zoom Marketplace

Integration GuideProductivity
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Vimeo

Learn to Live Stream: A Live Streaming Checklist for Businesses

Technical ChecklistLive Streaming
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HR & Employee Engagement

People operations content covering payroll, benefits, employee recognition, and workplace culture.

Content Updates & Refreshes

Revamped existing content to improve rankings, add current information, and increase conversions.

Customer Stories & Case Examples

Real customer use cases and success stories that show how products solve actual problems.

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