Portfolio
Work that speaks
for itself
A selection of B2B SaaS content I've written for brands like Zapier, HubSpot, Vimeo, and more.
Case Studies & Original Research
Deep-dive content that turns real data and brand stories into high-authority, link-worthy assets.
How Databricks Uses a Keyword Glossary Strategy to Drive Organic Traffic
How Atlassian Doubled Their Website Traffic with Resource Hubs
An Inside Look Into How ClickUp Went From $0–$20M ARR in Two Years
How Wirecutter Created An SEO Moat Through Reviews
Comparison & Alternative Pages
Head-to-head comparisons and tool evaluations that help buyers make informed decisions.
Make vs Zapier
v0 vs Lovable: Which AI Builder Should You Choose?
Best Sales Database Software
MarketMuse Alternatives
HARO Alternatives
Squarespace vs. WordPress: Which Website Builder is Better in 2025?
7 Best Authenticator Apps
The Best Tools for B2B Content Writers to Work Faster and Better
Product Guides & How-To Content
Step-by-step guides and product walkthroughs that help users get the most out of tools and platforms.
How to Create Drop-Down Menus in Excel
How to Enable Macros in Excel
How to Use Gmail with a Custom Domain
How to Rotate a Video (6 Quick & Easy Ways)
How to Send Texts from a Different Number with the Same Phone (for Business)
20+ Powerful Google Docs Shortcuts to Help You Write, Format, and Edit Faster
Strategic Content & Explainers
Concept breakdowns, strategy pieces, and thought leadership that position companies as experts in their space.
Email Personalization: What Is It, How to Do It Right, and Examples to Learn From
What Is Sales Performance? And 5 Ways to Improve It
Maximize Content Exposure with a Video Distribution Strategy That Works (Every Time!)
What Is a Fireside Chat? Tips for Addressing Your Company
Marketing Management Process: 5 Steps To Win Team Approval & Results
How To Write Website Content That Your Audience Wants To Read
Digital Content Management: How It Works and How Your Team Can Benefit
How a Fresh Approach to Payroll Will Help You Work Better with Other Departments
Listicles & Example Roundups
Curated lists of examples, ideas, and inspiration that help readers find what works in their industry.
25+ Web3 Website Examples to Inspire Yours
31 Night Club Website Design Examples We Love [+ How To Make Your Own]
15 Great Call to Action Examples That Simply Work
6 Restaurant Landing Page Examples to Help You Get More Reservations & Orders
6 DTC Landing Page Examples to Help Showcase Massive Value & Drive More Revenue Per Customer
6 Creative Sales Promotion Popup Examples to Grow Your Lists & Encourage Purchases
6 Fitness Landing Pages For Gyms, Trainers & Health Stores to Copy
29 Types Of Marketing Collateral To Effectively Promote Your Brand
26 Thoughtful Ways To Celebrate Employee Birthdays In 2024 (Even If They're Remote)
38 Employee Reward Examples & Ideas For Remote Teams (All Budgets Welcomed)
How to Thank Customers for Their Reviews + 6 Real-Life Examples to Inspire You
Small Business Saturday: What It Is (Plus 14 Ideas to Boost Sales)
SEO & Technical Content
Technical guides, optimization strategies, and performance content for developers and marketers.
Website Auditing Tools
Content Optimization Tools Worth the Investment in 2026
A/B Testing Your Website — All The Tips Devs and Marketers Need to Know
Image Optimization: Here's How I Used It to Speed Up My Website
What Is Latency & How Do You Improve It?
How to Monitor the Uptime of Your Website (+Tools)
Common Screen Sizes for Responsive Design and Why They Matter
Blog Post SEO Checklist: How to Write SEO-Friendly Blog Posts that Guarantee Traffic
Everything You Should Know About Making YouTube Shorts in 2024
The 16 Best Zoom Integrations in the Zoom Marketplace
Learn to Live Stream: A Live Streaming Checklist for Businesses
HR & Employee Engagement
People operations content covering payroll, benefits, employee recognition, and workplace culture.
What Is a P45 Form? And Who Should Get One?
What Is a P60? And Who Should Get One?
Positive Employee Feedback: 22 Actionable Ideas & Examples
11 Benefits of Employee Recognition (Told by CEOs and HR Leaders)
Promoting Company Core Values: Definition, Importance, and Examples
The Guide to Employee Turnover: Definition, Causes, Calculation
Content Updates & Refreshes
Revamped existing content to improve rankings, add current information, and increase conversions.
Customer Stories & Case Examples
Real customer use cases and success stories that show how products solve actual problems.