The wrong B2B SaaS content writer costs you more than money. They also cost you time—you’re never getting back those two hours you spent rewriting drafts that miss your ICP, explaining basics on briefing calls, and fixing content that never should’ve made it past the first draft.
Sorrrryy.
Fortunately for you, the writers on this list don’t need that ramp-up.
They’ve written for SaaS companies long enough to understand the buyer journey, the sales cycle, and the difference between content that gets traffic and content that gets pipeline.
Of course, this is by no means an exhaustive list, but it is a great starting point if you want writers who have produced content for B2B software like yours.
The list contains eight specialists, organized by what each does best, so you can match your specific content needs to the right person rather than run three-month trials.
What to keep in mind as you hire a freelance writer for your B2B software company
Hiring freelance writers for B2B SaaS is tricky because the pool looks bigger than it is. Lots of people call themselves writers, B2B SaaS specialists, and so on. Far fewer can handle technical content that still reads as if written by a human.
Here’s what to consider in your search:
SaaS experience is non-negotiable (mostly)
A writer who’s only done lifestyle or e-commerce copy will struggle with your audience.
B2B SaaS buyers are skeptical, technically literate, and bored of fluff. You want someone who’s written for software companies before and understands industry jargon, without you having to explain it every time.
That said, if a writer has strong B2B experience in adjacent industries—fintech, martech, devtools—they can often transfer that experience. Don’t be too rigid.
Portfolio > credentials
Nobody cares where they went to school. Read their samples. Does the writing sound like a real person or a press release? Can they explain something complex without drowning it in jargon? Do they write for the reader or for themselves? Those answers are in the work.
Understand what you’re hiring for
“Writer” covers a lot of ground.
Someone great at long-form blog content might be terrible at product copy. A strong case study writer might not have the instincts for email sequences.
Get specific about what you need before you start looking.
How they handle feedback
The first draft is rarely the story. How a writer responds to feedback tells you whether you’re getting a long-term partner or a headache.
Look for people who push back thoughtfully when they disagree, not people who just do whatever you say or argue every note.
Rates are a rough signal
Writers charging $50 for a 1,500-word article are rarely worth your time for B2B SaaS. You’re looking at $400+ per piece for decent mid-level writers, and significantly more for senior specialists. If the rate seems too good, it usually is.
Give them a paid test piece
Before committing to a retainer or ongoing work, pay them to write one real piece of content. A blog post, a one-pager, whatever fits your immediate need. You’ll learn more from that than from three portfolio reviews and a two-hour call.
Think about fit, not just skill
The best writer for your company gets your product, your tone, and your audience. Someone who’s spent years writing for enterprise HR software probably isn’t the right fit for a developer tool, even if their writing is technically excellent. Niche fit matters more than people expect.
Bottom-funnel content fluency
Most freelancers default to TOFU content—educational explainers, how-to guides, awareness-stage articles. Finding someone who can write bottom-of-funnel content like comparison pages, alternatives roundups, and product-led SEO content is a different skill set.
It requires understanding search intent at the decision stage, knowing how to weave product proof points in without sounding like a brochure, and building arguments that convert high-intent readers into pipeline.
One last thing: the relationship takes time to build. Even good writers need a few pieces to really find your brand voice. Build in some runway before expecting polished, on-brand content straight out of the gate.
The 8 best content writers for B2B SaaS companies
1. Nathan Ojaokomo
Specialty: Bottom-of-funnel SEO content, content strategy, long-form SEO content for B2B software companies.
Known clients: Zapier, HubSpot, Sinch, Softr
Hi 👋🏽, Nathan here. I’m a freelance B2B SaaS content writer and strategist. I’ve been writing for B2B software companies since 2020.
While I write across the sales funnel, I have a bias towards bottom-of-funnel content. So you’d typically find me creating content assets such as blog posts, comparison pages, and case studies that sit right at the point where a prospect is deciding whether to book a demo or walk away.
Content here requires more than good writing. You have to understand the buyer’s hesitations, the competitive landscape, and how the product actually solves the problem.
My process typically involves signing up for the products I write about, using them the way a real customer would, and taking screenshots along the way. The result is writing that’s specific and credible, not the vague feature-listing you get from someone who only read the website.
For topics outside my direct experience, I take an interview-first approach. I talk to practitioners, extract insights that aren’t already floating around the internet, and build content around perspectives that don’t yet exist anywhere else in search results.
I’ve worked with household names like HubSpot, Zapier, CoSchedule, Sinch, and Softr, helping them build content libraries that rank, generate qualified leads, and hold up over time. I’ve also worked with companies on content refreshes, updating existing articles that have lost traffic or aged out of relevance.
Best for: I do my best work with marketing teams at B2B SaaS companies that need BOFU content. I’m also a strong fit for teams that want a writer who thinks strategically about content, not just someone executing a brief.
Content types: Long-form educational content, whitepapers, blog posts, content refreshes, comparison posts, tool reviews and roundups.
What to expect: Research-first process built around customer needs. Expect sharp, SEO-driven B2B content that understands your product, speaks to your buyers, and turns attention into pipeline.
Check out my portfolio to see more of my work.
Pricing: Typical engagements start from $750. This freelance B2B content writer cost guide covers what to expect at the specialist tier more broadly.
How to hire: Book a call.
2. Elise Dopson
Specialty: Long-form B2B SaaS content, thought leadership, research-driven articles.
Known clients: HubSpot, Shopify, ConvertKit, Backlinko
Elise Dopson has bylines at some of the most competitive content destinations in SaaS marketing — HubSpot, Backlinko, and Shopify. Getting published there involves more than good writing chops. It also means producing content that earns editorial approval from teams with high standards, underscoring the quality and depth of her research.
She co-founded Peak Freelance, a resource hub for content professionals. Her experience as a writer and community builder means she thinks about content operations at scale, not just individual articles. For marketing teams building a content program rather than one-off pieces, that perspective is useful.
Best for: Teams building topical authority in competitive SaaS categories who need long-form content that earns links, builds trust with practitioners, and establishes the brand as a credible resource. Stronger at TOFU and MOFU than bottom-of-funnel commercial content.
Content types: Long-form educational content, thought leadership, research-backed articles, contributor pieces.
What to expect: Well-sourced, structured drafts with SEO fundamentals baked in. Strong on substance and depth.
Pricing: Her rates start at $ 1 per word, and she has a minimum monthly project rate of $1,500.
3. Ankit Vora
Specialty: SEO content, SaaS marketing topics, competitive keyword categories
Known clients: Semrush, Backlinko, HubSpot, Buffer, Zapier, WordPress
Ankit writes for companies competing for some of the most contested keywords in the SaaS marketing space.
His writing style is sharp and is designed to engage human readers as well as search engines.
Ankit’s LinkedIn presence is worth looking at before you reach out. His posts on SaaS content and marketing strategy are specific and practical, the kind of thinking that shows up in the quality of his work.
Best for: Marketing teams at SaaS companies in crowded categories such as CRM, email marketing, project management, analytics, and marketing automation, who need content built to rank against established players with high domain authority. Strong fit for SEO-led content programs with clear keyword targets.
Content types: SEO blog content, long-form guides, category explainers, competitive keyword articles
What to expect: Keyword-driven structure with strong SEO fundamentals. Works well when the brief includes clear keyword targets, intent mapping, and audience definition.
Pricing: Not publicly listed.
4. Kat Boogaard
Specialty: Productivity, collaboration, and workspace SaaS content.
Known clients: Trello, Loom, Wrike, Toggl.
Kat Boogaard has carved out a specific lane in the productivity and teamwork SaaS category.
She understands the buyers in this space—project managers, team leads, ops professionals—well enough to write for them without handholding.
Her client roster is full of competitive brands with quality content standards, which means the work has been tested and approved by content leads who know what good looks like in this space.
Best for: SaaS companies in project management, team collaboration, async communication, or productivity tooling. Her approachable, clear writing style makes complex workflows feel accessible, which is exactly what this buyer category needs.
Content types: How-to guides, feature explainers, educational blog content, onboarding, and tutorial content
What to expect: Readable, practitioner-level writing that doesn’t talk down to the audience. Consistent delivery and strong communication. Particularly effective at making software features feel useful rather than technical.
Pricing: Not publicly listed. Contact via her website.
5. Rosanna Campbell
Specialty: HR tech, revenue enablement, thought leadership, long-form content.
Known clients: Lattice, ThoughtSpot, monday.com, Dock, Supermetrics, Beam Content, Animalz
Rosanna, the queen of “non-boring content,” helps B2B SaaS companies build thought leadership, mostly through LinkedIn content and long-form pieces. A lot of what she does is taking complex product or strategy ideas and turning them into stuff that actually gets founders and execs noticed as voices in their space—not just “content for content’s sake.”
LinkedIn has been a big focus for her lately, since that’s where so many B2B buying conversations are happening, but she still does a good amount of long-form work too (blogs, guides, that kind of thing).
She also runs LinkedIn workshops for content professionals, which signals that she thinks about the full content distribution picture, not just production.
Best for: SaaS teams in HR tech, sales enablement, or revenue operations who need content that speaks credibly to practitioners. Also strong for teams that want thought leadership content with a distinct point of view rather than generic category education.
Content types: Long-form blog content, LinkedIn content, thought leadership.
What to expect: Interview-based research process. Drafts built on real source material and subject matter input.
Pricing: Not publicly listed. Contact via her website or LinkedIn.
6. Kaleigh Moore
Specialty: GEO/AEO strategy, fractional content leadership, AI-assisted content quality, enterprise SaaS
Known clients: Stripe, Shopify Plus, IBM, Amazon Business
Kaleigh works as a fractional content partner for SaaS content teams dealing with inconsistent AI-assisted content and content that is invisible in AI search engines.
She’s one of the few practitioners actively researching LLM information retrieval, currently at Harvard, which means her GEO and AEO recommendations are grounded in methodology rather than trend-chasing.
Her background in journalism (Forbes, Vogue Business, ADWEEK) gives her the editorial judgment to sit above the production layer and make the calls that AI-assisted workflows can’t make on their own.
Best for: SaaS content teams that are scaling output with AI assistance but losing brand voice and editorial consistency in the process, or teams that are invisible in AI-generated answers and don’t know why.
Content types: Fractional content leadership, content and AI search audits, GEO/AEO strategy, AI content workflow design
What to expect: Research-driven, well-structured long-form. Consistent delivery and strong familiarity with AI models.
Pricing: Not publicly listed. Contact via kaleighmoore.com.
7. Brent Barnhart
Specialty: Social media, marketing tools, and team productivity SaaS content
Known clients: Sprout Social, Teamwork, RingCentral
Brent’s writing style is direct and practical, and that fits the buyer he’s writing for: social media managers and marketing practitioners who want clear, actionable content and will immediately bounce from anything that wastes their time.
Best for: SaaS companies in social media management, marketing automation, or team collaboration. Strong fit if your ICP is a marketing manager, social media professional, or team lead who values clarity over depth.
Content types: How-to guides, feature breakdowns, educational blog content, tool comparisons
What to expect: Clean, readable drafts with a practitioner tone. Particularly strong at translating product features into actionable guidance without adding filler. Low editing overhead.
Pricing: Not publicly listed. Contact via brentwrites.com.
8. Ayomide Joseph
Specialty: Cybersecurity and MarTech SaaS, BOFU content, product-led writing
Known clients: Nutshell CRM, Aura, Edgemesh, Ganttic
Ayomide is one of the few writers with a BOFU focus outside the standard content marketing SaaS lane, and he has the case studies to back it.
Trengo ranked #1 for relevant keywords thanks to the ICP-led BOFU content he produced. Aura generated 3,000+ additional monthly visitors from eight long-form pieces. HYCU improved lead conversion with the comparison pages he wrote. Edgemesh went from zero organic presence to 5 million impressions and 40,000 clicks in 14 months with no paid ad spend. These are outcomes that map directly to the pipeline.
Best for: MarTech or cybersecurity SaaS teams that need BOFU content written by someone who understands the technical buyer without alienating non-technical decision-makers. Strong fit for teams building intent-based content mapped to specific pipeline stages.
Content types: BOFU articles, product-led content, comparison and review content, technical guides for non-technical buyers
What to expect: Strong product and buyer comprehension with minimal onboarding. Emphasis on content that moves the pipeline, not just traffic. Consistent delivery based on client feedback patterns.
Pricing: Not publicly listed.
The right writer makes content a growth channel, not a cost center
If you’re building a content program around organic growth, you need someone who understands how bottom-of-funnel content actually works: what makes a comparison page convert, why an alternatives article earns qualified traffic, and how to write about a product without sounding like its marketing team.
That’s the work I do. I’ve helped companies like Zapier, HubSpot, Sinch, and Softr build content that ranks, holds position, and moves buyers, without the editing rounds and re-briefing that eat up your team’s time.
If that sounds like what you’re after, let’s talk.
Frequently asked questions about the best B2B SaaS content writers
How much does a B2B SaaS content writer charge?
At the specialist tier, expect $700–$1,200 per long-form article (1,500–2,500 words). Per-word rates for experienced SaaS writers typically start around $0.50.
Cheaper writers exist, but the math rarely works in your favor. A $200 article that needs two full rewrites costs more in manager time than a $900 article that comes back clean. For a full breakdown of what drives pricing up and down at each tier, the freelance B2B content writer cost guide covers this in detail.
What’s the difference between a SaaS content writer and a B2B content writer?
A B2B content writer is in the broader category. These writers create content for any business that sells to other businesses. That could be a logistics company, a law firm, a manufacturing supplier, or a staffing agency. The common thread is that the audience is professional buyers, not consumers.
A SaaS content writer is more specific. It’s a B2B writer specializing in software companies. They understand how content ties to free trials, product-led growth, subscription models, churn, onboarding, and the typical SaaS buying process.
IMO, all SaaS content writers are B2B writers. Not all B2B writers can handle SaaS well.
Should I hire a freelance writer or an agency for B2B SaaS content?
Both work, but they’re different tradeoffs.
Agencies offer scale and defined processes but come with higher minimums, longer onboarding, and less direct access to the person actually writing your content.
A freelance specialist gives you more control, faster feedback loops, and a single point of accountability. The main constraint is volume. Most freelancers handle four to eight articles per month. If you need more than that, an agency makes more sense. If you need fewer pieces but with higher quality and strategic input, a senior freelancer is usually the better bet.
What content types do B2B SaaS writers typically produce?
Blog posts, long-form guides, alternatives and comparison articles, case studies, white papers, email sequences, and product-led SEO content.
The best writers are specific about what they specialize in. A writer who claims to do everything equally well is usually excellent at one or two types and average at the rest. When you’re evaluating candidates, ask for samples in the specific content type you need—not just “SaaS samples.”
How do I vet a B2B SaaS content writer before hiring?
Three things that actually tell you something.
First, ask for samples in your category specifically. A writer with ten great productivity SaaS articles may struggle with cybersecurity.
Second, run a paid test article before committing to a retainer. Unpaid tests signal bad faith, but a paid test with a real brief will show you how they research, how they handle feedback, and what a first draft actually looks like.
Third, check whether their previous work ranks. A writer who can’t show you live articles in Google search results is an unknown quantity. For more on evaluating candidates, the SaaS content writer guide covers what to look for in detail.
